kim adamsSep 4, 20222 minMeasurable Mobile Moments (2015)The shift to mobile brings opportunities to understand consumer behaviors in context. The mobile tipping point has past – consumers are...
kim adamsSep 4, 20223 minThe Future is Here. Retail + Mobile (April 2015)“The future is already here – it’s just not very evenly distributed” – William Gibson Rebecca Minkoff’s first Connected Store in New York...
kim adamsSep 4, 20223 minIoT: Changing CRM to PRM (May 2015)As we imagine ways to deepen personalized product experiences we will need to manage relationships not just with consumers, but with...
kim adamsSep 4, 20222 minConnected Things 2015Earlier this year I attended Connected Things 2015 at MIT. This conference was focused on the state of the Internet of Things (IoT) and ...
kim adamsSep 4, 20223 minThe new, new thing, AWE 2014 (June 2014)The new NEW thing is here! This is an important time. We can observe, share and connect like never before, but more – it’s possible to...